Meyer Country Farms

Meyer Country Farms is the maker of Bellyrubs® Organic – an all natural and organic line of pet products. They distribute there product through local and national retailers, mom-n-pop shop and Independent retailers.  All of the products in the Bellyrubs brand maintain a consistent look and feel making them instantly recognizable to there customers.

The Approach

Meyer Country Farms began working with Vivid CGD in early 2003 with one simple mission – to bring their homemade organic dog treats to market. We started by looking at other products already in the market place that fell into the “organic pet treat” category. We found that, at that time, the majority of all natural and organic pet treats where sold in plain and “natural” looking retail packaging. We felt we needed something to help the Bellyrubs brand stand out for the rest.

We started with the notion that “healthy” did not have to mean “boring”, and as such, started by created fun and inviting logo marks for both Meyer Country Farms and the Bellyrubs product line. Next was the retail packaging design which needed to maintain the same fun and inviting theme. This was accomplished through the use of bright and appetizing color, careful font choices and a unique carton design.

Vivid CGD created the Meyer Country Farms website to present the same fun and inviting style in an effort to strengthen the brand and bring all the pieces together. This was successfully done by leveraging the design style of the packaging and the new logo marks to create a site that not only maintained the overall look and feel, but expanded on it. By giving the consumer a place to submit photos of their pets, locate retail stores that sold the Bellyrubs products and to learn about upcoming Meyer Country Farms events, and charitable donations, we where able to get the consumer directly involved with Meyer Country Farms begin to build both brand awareness, and brand loyalty.

The Result

With the success of the original Bellyrubs Dog Treats, the Bellyrubs® Organic brand quickly expanded into many other product categories including freeze-dried treats, cat products and pet shampoos and most recently a wholesome line of dog food made from all natural and organic ingredients.