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Image Building

June 20th, 2009

DuneBuggy.com

DuneBuggy.comDuneBuggy.com manufactures high-end off-road vehicles for both the sand and desert industries including sand cars, dual-sports, desert cars and race cars. Started in early 2002, DuneBuggy.com changed the off-road vehicle industry with an innovative approach. Prior to the advent of DuneBuggy.com, a person would have to order and then wait four, six or even 10 months to take ownership over their new vehicle. Before the official launch, DuneBuggy.com manufactured and stocked more then 20 buggies with the express purpose of being able to offer the dune buggy customer instant gratification.

DuneBuggy.com chose Vivid CGD to help them get the word out and create an image that projected quality, reliability and craftsmanship. Vivid CGD started by creating the company logo, and designing the look and feel of the new DuneBuggy.com web site.

The Approach

Flame CarThe approached was simple, to show these $125+ thousand dolor vehicles for what they where, which was essential a big “toy”. With this approach in mind we created the first DuneBuggy.com print ad which features there now famous “Flame Car”. We chose to photograph the vehicle in such a way that it appeared to be a toy car. We carried this them throughout the other marketing materials such as brochures, sell sheets and tradeshow booth graphics.

 

The Result

With the successful launch of the company and a dynamic ad campain, Dunebuggy.com grew quickly. With the help of Vivid CGD, DuneBuggy.com continued a successful advertising campaign, featuring new vehicles with every ad and began growing the DuneBuggy.com web site.

Now one of the top websites in the industry, DuneBuggy.com offers it’s users photo and video galleries, an online market place and a business directory, designed to connect other off-road parts manufactures with their customers, and an industry leading classified section where DuneBuggy.com members can buy and sell off-road related vehicles.

Vivid CGD was an integral part of defining and then maintaining the overall company image from the DuneBuggy.com website to the printed marketing materials and advertising.